The quality of the result, and the success of those around you, matters to you personally.
Being accountable for your work means owning responsibility yourself for receiving the baton, and for handing it off, to and from clients and colleagues alike.
To be an expert requires constant striving for a deeper understanding of the core technology, science, or best practices underlying your work.
Looking for and dealing with the small but important parts of any challenge which may lie between the stated or obvious components.
Consistent results are driven by process, and process is driven by all of us.
Professional service is synonymous with effective communication and requires precision with your words, timeliness with your delivery, and avoiding assumptions about what anyone knows.